Cases in Health Care Marketing Book Download

Cases in Health Care Marketing PDF
By:John L. Fortenberry
Published on 2010-10-22 by Jones & Bartlett Publishers

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Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor s materials.|

This Book was ranked at 3 by Google Books for keyword Hospital Administration.

Book ID of Cases in Health Care Marketing’s Books is FSnpz8k4irwC, Book which was written byJohn L. Fortenberryhave ETAG “CKj/Pb51wRg”

Book which was published by Jones & Bartlett Publishers since 2010-10-22 have ISBNs, ISBN 13 Code is 9781449610388 and ISBN 10 Code is 1449610382

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have “244 Pages” is Printed at BOOK under CategoryMedical

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is true

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